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LEVEL playing
New kid on the block LEVEL is the latest carrier to join the long-haul low cost market. Stephanie Taylor analyses the airline’s strategy in comparison to that of reigning Norwegian
Breaking the mould
Desire Lines is a new passenger cabin design concept from Zodiac Aerospace and creative agency New Territory
When cash is king
Following the IdeaWorks annual ancillary survey, Keith Mwanalushi highlights the best performers, but also discovers that the way passengers earn and redeem miles is coming at a cost
Loyalty cash out
Airlines have found themselves in a tricky position when it comes to dealing with loyalty scheme fraud. But as Keith Mwanalushi discovers, some solutions have begun to emerge
The flying hybrid
Pegasus Airlines has become Europe’s second most profitable carrier – despite tearing up the low-cost rulebook and creating a hub-and-spoke network, all the while facing up to tough competition. Martin Rivers discovers the secret of the company’s success from Güliz Ozturk, chief commercial officer
Play your cards right
Frequent flyer programmes were once rejected by low-cost carriers for their complexity. Although increasingly popular now, they continue to divide the industry. They can increase loyalty and boost the bottom line – just don’t forget the customer, warns Ian Putzger
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