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Editor's Comment
The Editorial Comment in the January 2019 issue looked at the opportunities and challenges presented by the long range of the Airbus A321LR. The manufacturer has just upped the ante with the A321XLR, which can push out to 4,700nm, with flight times around nine to ten hours. This makes passenger wellbeing even more of a priority, especially in high density configurations.
Playing nice
For years Ryanair has been the ‘bad boy’ of the airline industry, but with attitudes changing and profits growing, Europe’s largest carrier looks ready to conquer new frontiers. Alan Dron reports
Breaking the mould
Desire Lines is a new passenger cabin design concept from Zodiac Aerospace and creative agency New Territory
When cash is king
Following the IdeaWorks annual ancillary survey, Keith Mwanalushi highlights the best performers, but also discovers that the way passengers earn and redeem miles is coming at a cost
Data-driven retail
From personalisation and data protection to virtual currencies and distribution channels, Ian Putzger rounds up the latest trends in airline retail
Configuring it out
Wifi has become the latest competitive battleground for airlines – but should it be free or paid for, and how much bandwidth is available? Ian Putzger examines the issues to see if they spell the end for seat-back screens
A one-click trip?
Hotels, insurance and car hire are key ancillary revenue earners for airlines and, as Keith Mwanalushi finds, a combination of macroeconomics and culture can be important triggers in the quest for extra income
The WOW factor
It’s been tried before, but WOW Air’s plan to offer cheap transatlantic tickets via Reykjavik could shake up the market and open new opportunities for tourism. Martin Rivers speaks to the man with the plan, chief executive Skúli Mogensen
Keeping up with the times
From Google Glass and the SkyCouch, to free lounges for all, airlines will try anything to attract additional revenue. But, discovers Ian Putzger, they need to keep their eyes on yields
The free wifi conundrum
To charge or not to charge? That is the question facing airlines when it comes to providing inflight wifi. Connecting to the internet is becoming a service people expect to use for free, even in the air. Kerry Reals explores the costs of that connection
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